About Services Experience Skills Speaking Let's talk
People Strategist · Doer & Fixer

I fix what's
actually broken.

Daniela Siachoque, or Nane / Naneku. 10+ years inside tech startups, across every function. I don't come to execute someone else's plan. I come to find what's really wrong and build the right fix.

Let's talk Learn more
Daniela Siachoque About

Not your typical
HR person.

I stopped pretending to be a traditional HR person a long time ago. I'm a Fixer and a Project Manager who specializes in people. I've partnered with revenue, product, engineering, marketing, growth, finance, operations, and support teams. Not as a visitor. As someone accountable for making them work.

That cross-functional depth is what makes my work different. When I walk into a broken organization, I don't see a people problem. I see a system. And I know how to read it.

I manage the full employee lifecycle. From the first hire to the hardest conversations. I've run layoffs. I've let people go. I've scaled teams from 3 to 45 in six months, recruiting alone, directors included. I'm comfortable at every level from individual contributors to C-suite and usually end up reporting to the founder.

I work with Shape Up. I think in problems, appetites, and rabbit holes not to slow things down, but to get to the right solution faster. I build my own analytics dashboards and use AI as real work infrastructure. I'm an early adopter — today that means ChatGPT, Claude, and I'm already exploring Open Claw. I code when I need to. I always find a way.

I'm the HR person engineers don't have to explain things to.

What moves me is complexity. Seniority, to me, means graduating to harder problems. If the problem is difficult, that's exactly where I want to be.

10+
years in tech startups
20+
leaders coached, managers to C-Level
MX · CO · US
markets operated in
Full cycle
hiring to offboarding, every step
How I work

Three things that don't
change, ever.

01

I diagnose before I prescribe.

The problem you bring me is rarely the real problem. I investigate before I intervene and define it precisely, because a vague problem always leads to the wrong solution.

02

I show up with wins.

Credibility is built fast or not at all. I find the meaningful quick win first, use it to build trust, and then go deeper. That's how I get access to the real work.

03

If it can't be measured, it's not a solution.

Everything I design has a metric attached. ROI isn't a bonus. It's the baseline. If we can't track it, we can't know if it worked.

Services

Where I can
help you.

Organizational Diagnosis
I map what's broken, why, and what it's costing you before anyone touches anything. I challenge the presented problem until I find the real one. Most of the time they're not the same thing.
Team Design & Operations
Structure, roles, goals, incentive schemes. Built for where your company actually is, not where you wish it were. I've designed Total Rewards programs from scratch — compensation philosophies, commission structures, equity, and salary decision trees tied to performance.
Fractional People Partnership
Ongoing strategic HR for startups that need a senior partner embedded in the business. Not a generalist running admin. Someone who understands how the business makes money and where people fit in that equation.
Leadership Coaching
For operators and managers who need a sharp, direct thinking partner. I connect leadership development directly to the numbers you need to hit. This is not feelings-first coaching.
Talks & Workshops
Built for teams and events that want substance. I speak from experience, not theory. Topics range from strategic recruiting to AI in HR ops.
Experience

Where I've
been.

2023 — present
Platzi
Senior HR Business Partner
Supporting 150+ employees across Product, Engineering, Design, Revenue, Finance, Data, Education, and Production. Strategic HR initiatives, people analytics, full-cycle recruiting up to VP and C-Level.
2021 — 2023
Vest
Chief of Staff
Joined when the team was 3 people. Scaled to 45 in six months, recruiting alone, directors included. Built all internal communication processes, change management, and the operational foundation of the company.
2020 — 2021
Hum Capital
Head of People Operations (MX)
Established the Mexico branch of a NY-based fintech. Built HR guidelines, managed full-cycle IT recruiting for LATAM, and created the company handbook from scratch using Notion.
2019 — 2020
Platzi
People and Culture Manager
Led people and operations across Mexico, Colombia, and the US. Designed an onboarding program that cut the learning curve from 6 to 3 months. Built the first Platzi Handbook and ran the Leaders Lab program for managers and executives.
2017 — 2019
Platzi
Head of Customer Success
Built the Customer Success area from 2 to 8 people. Implemented KPIs including NPS above 85, response time under 1 hour, and resolution time under 1 day. Also led the localization of Platzi for the Brazilian market, launching in under 3 months.
2016 — 2017
Platzi
Student Advocate & Community
Led B2C communications and service design for all Platzi students. Built tag-based reporting systems to understand user behavior and inform the product roadmap. Directed PlatziLive, a weekly live tech news show.
Skills

What I actually
know how to do.

People & HR

  • Full-cycle recruiting
  • Workforce planning
  • Employee relations
  • Total Rewards (compensation, commissions & equity)
  • Compensation design
  • Performance frameworks
  • Employee lifecycle management
  • Organizational design
  • Change management
  • Labor law (Mexico & Colombia)
  • Onboarding & offboarding

Project Management

  • Shape Up methodology
  • Betting tables & prioritization
  • A/B testing
  • OKRs & goal setting
  • Retrospectives
  • Stakeholder management
  • Roadmap planning

Data & Analytics

  • People analytics
  • Google Sheets (advanced)
  • Looker
  • KPI dashboards
  • Salary & ROI modeling
  • User research & surveys

Tools & Platforms

  • ATS: JazzHR, Lever, Workable
  • HRIS: Rippling
  • Notion, Basecamp, Front
  • Slack, Discord
  • Google Workspace

Tech

  • HTML & CSS
  • Engineering fundamentals
  • LLMs (ChatGPT & Claude)
  • Prompt engineering
  • RAG & knowledge base design

Design & Research

  • Adobe Illustrator
  • Adobe Photoshop
  • Adobe Premiere
  • Service Design
  • Usability testing
  • Interviews & ethnography
  • Persona & scenario creation
Languages
Spanish
native
English
advanced
Portuguese
basic — intermediate
Japanese
basic
Education

Academic
background.

2020 — 2021
People Analytics
Tecnológico de Monterrey
2009 — 2015
Audiovisual & Multimedia Communications
Universidad de La Sabana
2013
Strategic Communication & Marketing
Universidad de La Sabana
Certifications
Design Sprint · UI/UX Fundamentals · Google Project Management
Coursera & complementary programs
Speaking & Coaching

I speak from
experience.

I give talks and run workshops on recruiting, people strategy, and AI applied to HR. I also do one-on-one coaching for people navigating their careers. I've worked with individual contributors building their profile to get hired and with C-Level executives figuring out what comes next. The conversation changes. The rigor doesn't.

talks & workshops

For teams and organizations

I've spoken at AWS Women and other events on topics like strategic recruiting, how to stand out as a candidate, hiring executive profiles, AI for HR teams, and the real impact of remote work. If you're looking for a speaker who brings data and a point of view, not inspiration, let's talk.

coaching

For individuals and leaders

I help people get clear on what they want and how to get there. From ICs working on their employability to executives thinking through their next move. I connect personal development to outcomes, because clarity without direction isn't coaching.

available topics
How to get hired in 2026 Ask the right questions to get hired Hiring high-impact executive profiles AI for HR teams How remote work impacts your organization
A bit more

I learn what
I need to learn.

This has been true my whole life. At 14, I taught myself audio editing using Cool Edit Pro and online tutorials. That led to creating a YouTube channel, recording music, and eventually a video with over 2 million views. Nobody assigned that to me. I just wanted to do it, so I figured it out.

That's the same thing that happens when I need to learn a new tool, understand how a sales funnel works, or build a dashboard from scratch. The context changes. The approach doesn't. If it's needed, I'll learn it.

Contact

If the problem
is hard, let's talk.

I work with founders, operators, and leaders who need a strategic counterpart. Someone who thinks in systems, speaks in data, and delivers. If you have something broken and you're not sure where to start, that's usually where I come in.

@
danisiachoque@gmail.com
in
linkedin.com/in/naneku

I'm available for consulting engagements, fractional people partnerships, coaching, and speaking.

I'm based in Mexico City and work with teams across Latin America and the US.

If you're not sure what you need yet, that's fine. Start with a conversation.